As the old saying goes, if you can’t beat ’em, join ’em. This is the newfound mentality for brick and mortar stores taking a massive hit in sales and foot-traffic due to the rise of digital retailers. In the face of more industry leaders filing for bankruptcy and struggling to survive, traditional shops have decided to get even by taking a page from the playbook of e-commerce giants. Brick and mortar stores are now leveraging big data, a strategy central to Amazon’s success, and applying it to optimize shopping experiences and business management. For malls today, the fine details of managing a physical space, including cleanliness and security, are taking a back seat for the need to create experiences that simply can’t be replicated online. As digital retailers stress personalization and…
