Sisense: Erea Quadruples Data Revenue for Retailers with Sisense

Executive summary Retail is in the details — a typical supermarket chain manages 200 categories, 20K SKUs, and at least 30 stores. Millions of data points are generated every day and there’s limited human capital available for real-time analysis, leading supermarket chains to increasingly rely on a combination of targeted management consulting and powerful data and analytics platforms to manage data and uncover growth opportunities. Erea Consulting is the answer for retailers across Latin America and Europe, with the EreaBI Analytics Platform for Retailers. The platform makes commercial insights available to the entire retail supply chain in a universal container, empowering both retailers and suppliers with real-time insights that inform business-critical decisions, increase profits, and highlight opportunities for retailers to monetize the vast amounts of commercial data generated daily in their stores.…

Forbes US: Why Brick and Mortar Retailers Need E-Commerce-Style Data Tracking Methods

As the old saying goes, if you can’t beat ’em, join ’em. This is the newfound mentality for brick and mortar stores taking a massive hit in sales and foot-traffic due to the rise of digital retailers. In the face of more industry leaders filing for bankruptcy and struggling to survive, traditional shops have decided to get even by taking a page from the playbook of e-commerce giants. Brick and mortar stores are now leveraging big data, a strategy central to Amazon’s success, and applying it to optimize shopping experiences and business management. For malls today, the fine details of managing a physical space, including cleanliness and security, are taking a back seat for the need to create experiences that simply can’t be replicated online. As digital retailers stress personalization and…